|A press release from GM released December 20, 2002
|Summer hit from Revolution Studios to be released
on DVD by Columbia TriStar Home Entertainment on December 31
DETROIT - Pontiac, the Excitement Division of General Motors, will offer an exclusive preview of the new 2004 Pontiac GTO on the "XXX" Special Edition DVD, available December 31. The action-packed film, produced by Revolution Studios and released by Columbia TriStar Home Entertainment, features Vin Diesel as Xander Cage, a new breed of secret agent who drives a vintage 1967 Pontiac GTO.
Packed with an array of bonus material and added footage, the "XXX" DVD will feature a section titled "The GTO is Back." In this automotive manufacturer industry first, Pontiac plays a prominent role on the special features disc. The content includes a :60 second spot with an exclusive look at the new 2004 GTO, behind the scenes coverage of the movie tie-in with the GTO commentated by Dino Bernacchi, Pontiac advertising manager, and an overview of the new GTO product features by Bob Kraut, Pontiac GTO marketing director.
"When Revolution Studios approached Pontiac with opportunities around the 'XXX' DVD we realized what a dynamic platform it was but wanted to do more than just assist in advertising, we wanted to be integrated partners. We have something powerful to say about the co-star [GTO] in this movie and want to give viewers a sneak peek at the evolution of this historic vehicle," said Bernacchi. "With the movie's global success, it is clear that viewers love the action, love Xander Cage and love his '67 GTO. Now, we are giving viewers even more, an exclusive preview of the new '04 Pontiac GTO coming next year."
"We enjoyed a very successful partnership with Pontiac during the theatrical release of 'XXX', so it was only natural that we continue the relationship for the release of 'XXX' on DVD," said Revolution Studios Partner Tom Sherak. "This is a great opportunity for us to promote our film's upcoming DVD release and for Pontiac to promote their involvement with the film and their new GTO."
A national advertising campaign to promote Pontiac's affiliation with the "XXX" DVD will begin airing during the Rose Bowl on Jan. 1, 2003 and run through the weekend of the Daytona 500 on Feb. 16. The :30 second television spot will announce the exclusive preview of the 2004 GTO and a promotion to drive consumers to http://www.pontiac.com/gto for a chance to win an array of "XXX" prizes. The grand prize is an all expense paid trip for two to meet the cast at the filming of the "XXX" sequel starring Vin Diesel. Additionally, autographed prizes will be awarded throughout the promotion. Accompanying print ads will run in national publications such as Entertainment Weekly, ESPN, People, Rolling Stone, Sports Illustrated and USA Today.
Late in 2003, General Motors will begin offering a modern version of the legendary Pontiac GTO. .
General Motors (NYSE: GM), the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931.
Revolution Studios, formed by Joe Roth in June 2000, independently produces and finances films in partnership with Sony Pictures, Starz Encore Group and Fox Entertainment Group.
Columbia TriStar Home Entertainment is a Sony
Pictures Entertainment company. SPE is a division of Sony Corporation of
America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations
encompass motion picture production and distribution; television production
and distribution; digital content creation and distribution; worldwide
channel investments; home entertainment acquisition and distribution; operation
of studio facilities; development of new entertainment products, services
and technologies; and distribution of filmed entertainment in 67 countries.
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