The Ultimate Pontiac GTO Picture Site By Sean Mattingly.
There's no bigger GTO image collection anywhere!
1968 Dealer booklet with 10 models
10 ways to learn the difference between Wide-Tracking and just plain ordinary driving
In my opinion, old Pontiac brochures can not only be appreciated for the shiny new autos they
describe. They are also a fascinating study in target marketing. Sure, Pontiac used some
carefully laid-out photographs to convey the power and luxury features of their new cars. But if
you study the pictures, you will notice that the photo targets the type of male buyer they'd
expect to drive each kind of car. No women are seen driving, as Pontiac assumed the man would
be thinking of himself as the driver. The women pictured are either looking at the man and
admiring him for owning such a neat car, or the women are admiring the car itself. This was a
common theme in their print ads of the era. Somehow they subliminally suggested:
"Buy the car - and get the girl!"
\BACK COVER/ \FRONT COVER/
This image of a green car was used extensively by Pontiac to promote the GTO. It
could be seen on dealer brochures, posters and in print ads in several car enthusiast magazines.
\PAGE ONE/ \PAGE TWO/
Firebird $2,758......Tempest $2,438
\PAGE THREE/ \PAGE FOUR/
LeMans $2,893......GTO $3,078
\PAGE FIVE/ \PAGE SIX/
Catalina $3,066......Executive $3,286
\PAGE SEVEN/ \PAGE EIGHT/
Executive Safari $3,720......Grand Prix $3,674
\PAGE NINE/ \PAGE TEN/
Bonneville $3,800......Bonneville Brougham $3,909.78
Thanks to Kurt Zimmerman (Kczimmy@aol.com) for loaning me the booklet to scan.
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Here's a comment from a recent visitor...
Says Isaac Gillespie (jig12.@netzero.net) - "I bought a 1968 4spd goat in 1997 when I was 17. Then sold it like a jackass - biggest mistake ever."